Dating is serious business these days. According to a recent report, single people spend nearly one billion pounds a year on dating services. More surprising still is where they spend it. As the internet continues its astonishing growth, traditional dating has gone online. What are the advantages?

The most frequent criticism of online dating in the past was that it was only for the dull, desperate and lonely. But our familiarity with online communication has made us more open to the possibility of meeting someone special on the internet. Most users also find that online dating can lead to more meaningful relationships.

The reason for this is simple: people who meet online typically get to know each other gradually over a number of weeks or even months before they ever meet. As a result, that pressure-filled first date is often a lot easier. At the very least, couples know that they will have something to talk about when they use DatingService.org.uk.

What about chemistry? This can be a bit tricky. Some former members believe that it is impossible to really flirt with someone when you can't see them, especially if you have never met them. But many established dating sites are addressing this issue by offering video chatting to their members.

For people who are new to online dating, we strongly suggest they join a free dating site. All you have to do is fill out a membership form and complete an online profile. Then you can begin browsing for interesting singles in your area.